Companies like Apple and Google are known for launching innovative products. Since I work in Search Engine Marketing, in any latest product launch by Google, I always see how clever the Google has been in collecting the data.
So, this blog post is not only about the awesome launches by Google but it also has some interesting things which I think are behind the scenes. Feel free to leave your comments behind.
Google has come up with again a smart solution to the Job Industry named as Google Hire. Speculations are there that Google will use the applicant’s Search Engine History for the Jobs recommendations. If that’s true, Google is surely going to give a tough competition to the LinkedIn in the near future.
Behind the launch
For sure Google will be using a personal search history of a particular user in recommending him the job. Such kind of audience is called as “In-Market segment” by Google. Moreover, Google also has data from top job sites such as LinkedIn, Indeed, Monster etc. as most of them advertise on Google.
Areo is a local service aggregator app launched by Google in India. Some industry people are relating this app with the Start-Up bubble in India. The start-up phase in India saw a lot of companies coming up in India. Being excited, we also downloaded the app, to our surprises, it has agglomerated a lot of start ups into one.
Some of the services that can be availed through Areo app are:
- Food delivery
- Home maintenance
- Repairs & Installation
- Chores & cleaning
- Speciality services
- Pest control
- Car wash
- Computer repair
- Security Installation
- Web development
Most of these facilities are dependent on the location based services so some services might work for you while some services might not work for you.
Related Images and Style ideas for Shopping
If you love shopping and you are looking for boots, Google has something for you. This is not a new tool rather an upgrade to the Google Image search. The idea is that along with the related images, Google will also show you related styled images which will enable you to imagine, how would you look in the new pair of boots.
Behind the launch:
Many think that Google’s artificial intelligence algorithm has used the website category, image alt tag in determining the related images and style ideas.
AutoDraw is a web based tool which assists people in drawing and refining their drawing skills. Autodraw uses machine learning and the artificial intelligence to improve the artwork. On the black canvas, you can draw something which is similar to what you might be looking for.
Google will relate that product to a perfect one and probably, what you were looking out for. In the beginning, Google might be using its database of clip arts and the Doodles to match your intention.
“Fact Check” tag in the news results
Many searchers have been doubting the Google’s ability to check the veracity of a fact. It also happened that many times that Google’s algorithm has failed and shown you a wrong result. To counter these things, Google has come up with the “Fact check” tag in the news result. In the result, you will see tags like “Facts checks by”, “claim”, “calimed by” etc.
Google Optimize is mostly focussed towards UI/UX experience of the customers. Through Google optimize, you can go for AB testing, website testing, web elements testing and you can also use personalization tool for the customer engagement. Google Optimize is available for both small and the large organizations.
However, it gives you only a limited set of features if you are using the Google Optimize. If you want to use the full-fledged featured of Google Optimize then you should go for Optimize 360.
Google Duo is cross platform app for video calling. It works on Android as well as on iOS and cross device as well. Some of the features of Google Duo are:
- Video live preview called Knock Knock
- Cross Platform video calling
- Audio & Video calling
Behind the launch:
Behind this launch is Google wants to collect data from the Apple users. I recently ran an ad for the iOS app download on Google. For some reason, it was unable to pick up because of the difficult targeting. When the ads were run on the Apple search ads, they performed far better. Google still lacks data about the Apple users. If this is so, this is a nice initiative by Google
PhotoScan by Google Photos:
PhotoScan by Google Photos is basically a scanner app that allows you to scan the old pictures using your camera’s phone and without any glare. Some of the coolest features of Google PhotoScan are:
- Glare free scans
- Automatic cropping based on edge detection
- Perspective correction based on the scan
This app might be targeted more towards the social media data collection.
Google Arts and culture VR app is mostly for the antique artworks by famous artists which you see using VR. You can also zoom in to see the details of a painting and even you can listen to the audio by the museum curators.
Expeditions by Google is a revolutionary app which uses Virtual Reality. Using Google Expeditions, you can learn from the live virtual trips from all over the world.
Snapseed is a complete and professional photo editor developed by Google. It has a lot of features which are hardly available in any of the free photo-editing apps. Some of the cool features from SnapSeed are listed below:
- Image tuning
- Tune image
- White Balance
- Lens blur
- Glamour glow
- Tonal Contrast
- Face enhance
- Face pose
Google Goggles lets you search for a thing by taking a picture of it. The famous thing could be almost anything like a painting, a famous landmark, a barcode or QR code, a product, or a popular image.
Keep exploring with Google Arts & Culture. Meet the people, visit the places and learn about the events that shaped our world. Discover collections curated by experts from the most famous museums. Be moved by stories depicted in thousands of photos, videos, manuscripts and artworks on every type of screen and in virtual reality.
Find your favorite artworks, create your own collections and share them with friends. Google Arts & Culture has collaborated with over 1,200 international museums, galleries and institutions from 70 countries to make their exhibits available for everyone online.
Features of Google Arts & Culture App:
- Zoom Views – Experience every detail of the world’s greatest treasures
- Virtual Reality – Grab your Google Cardboard viewer and immerse yourself in arts and culture
- Browse by time and color – Explore artworks by filtering them by color or time period
- Virtual tours – Step inside the most famous museums in the world and visit iconic landmarks
- Personal collection – Save your favorite artworks and share your collections with friends
- Nearby – Find museums and cultural events around you
- Exhibits – Take guided tours curated by experts
- Daily digest – Learn something new every time you open the app